ASTORY

For the past 20 years we have been working alongside our clients. We raise flags. Regardless of how they might react, we offer them proposals and solutions. And we commit to them. We have a taste for what is relevant and efficient. Whatever the industry – leather goods, fashion, designer clothes, hotels, fine jewelry, champagne, wines and spirits, as well as automobiles and air travel – we develop and implement solutions all over the world, in Europe, the Americas, Asia, Japan and China. So as to help our clients to overcome hurdles, to develop worldwide, to find the right positioning, to be attractive and trusted in a multi-faceted world.

ConnexConsulting, founded in 1998, is a story of women and men.

Our network is diverse; our partners help us to penetrate the secret byways of the world’s leading brands. We are craftsmen; we have a taste for discretion and custom projects. It is true that made-to-measure the brands that count, the powerful brands. They fortify us in our quest for truth is the very lifeblood of ConnexConsulting, that our expertise is never static and that we have no secret recipe except for a blend of accumulated experience and lessons learnt from successes and failures which we share with our customers every day. We work with enthusiasm in our hearts, seeking excellence in every detail. Perhaps this is why we have such a “fine clientele”, and for such a long time.

Which is why ConnexConsulting is unique.

EMMANUELLE SIDEM & ALAIN BLANC

Brand Positioning

  • ANALYZE HOW BRANDS ARE POSITIONED IN THEIR COMPETITIVE ENVIRONMENT
  • Brand image study
  • DEVELOP A CORPORATE BRAND PL ATFORM AND IDENTITY
  • Brand positioning enhancement
  • IMPROVE THE BRAND PERCEPTION AND CREATE A STRONG BRAND
  • Development of a range of actions in order to make brand a success in its markets

Product Strategy

  • STRENGTHENING PRODUCT CREATIVITY IN THE CONTEXT OF THE BRAND STRATEGY
  • Analyze and develop margins by consumer feedback studies
  • ELABORATE PRODUCT OFFERINGS AND DEVELOP MERCHANDISING PLANS
  • Products and product lines repositioning
  • PENETRATION OF INTERNATIONAL MARKETS WITH THE CORRECT PRODUCT DISTRIBUTION VIA ADAPTED AND PROFITABLE CHANNELS

China

  • ANALYZE THE CHINESE MARKET AND THE POTENTIAL FOR DISTRIBUTION
  • Develop a network of Chinese partners for retail or wholesale development
  • ESTABLISH STRATEGIC RELATIONSHIPS WITH MAJOR CHINESE DEPARTMENT STORES
  • Recruit Chinese talent
  • IMPLEMENT NEW FRENCH OR CHINESE GOVERNANCE TO DEVELOP
    THE CHINESE MARKET
  • Create a business development strategy for China

In Africa, China, India,
Japan, US…

  • TODAY, WE HAVE BUILT UP CONSIDERABLE EXPERIENCE IN THESE MARKETS.
  • We contribute to establishment and reinforcement of national brands, including their positioning, upgrading, internationalization, distribution performance, team training to sales and customer service
  • THE SCOPE OF OUR BUSINESS INVOLVES FASHION, AUTOMOBILE, TEXTILE, AIRLINE, HOSPITALITY, PERFUME, COSMETICS, JEWELRY, ETC.

Distribution

  • DEVELOPMENT OF MULTI-CHANNEL DISTRIBUTION STRATEGIES
  • Define the performance criteria of an existing distribution network,
    or one that is to be created
  • ANALYZE MERCHANDISING OPERATIONS
  • Define stores concept
  • ELABORATION OF THE PHYSICAL AND DIGITAL CLIENT EXPERIENCE
  • Sales team training
  • ANALYZE THE DYNAMICS AND PROFILES OF CUSTOMERS IN ORDER TO GENERATE NEW PRODUCT DEVELOPMENT POLICIES IN TERMS OF PRICE, MERCHANDISING AND SALES (BIG DATA)

Organization

  • DEFINE NEW CORPORATE GOVERNANCE STANDARDS
  • Define the targeted organizations
  • SET UP MANAGEMENT COMMITTEES
  • Optimize product development and the supply chain process, from the creative objectives to the points of sale
  • INTRODUCE THE NECESSARY PERFORMANCE AND PROFITABILITY AT ALL LEVELS OF THE ORGANIZATION

Education

  • EXECUTIVE DEVELOPMENT PROGRAM
  • Build action Plans to identify and develop the “Top Salespeople”
  • CREATE A STRONG AND LASTING RELATIONSHIP WITH CLIENTS IN THE DIGITAL ERA
  • Master Classes on luxury, fashion, retail, innovation,
    entrepreneurship, etc.
  • SEMINARS TO FACILITATE INTEGRATION FOLLOWING A MERGER
    OR AN ACQUISITION
  • Creation of corporate universities
  • EXECUTIVE COACHING

They trust us…

Accor
Aéroports de Paris
AGF
Air France La Première
American Express
Baccarat
Bauer Hôtel
Bon Marché
Boucheron
Cartier
Céline
Chanel Couture
Chanel Parfum Beauté
Chaumet
Christofle
Crédit Agricole
Dalkia
Danone
Darty
Dior
Dom Pérignon
Dorchester Collection

EADS
Ebel
EDF
Elegant Prosper
EPI
Eurazeo
Fendi
Ferragamo
FNAC
FP2E
Gecina
Gemplus
Givenchy
GrandVision
Gucci
Guerlain
Gupta Group
HEC
Hennessy
Hermès
Hyatt

Intermarché
Invesco
Kenzo
Kering
Krug
Krys
Lafarge
L’Oréal
Lancel
Lancôme
Loewe
Louis Vuitton
LVMH
Lyonnaise des Eaux
Maison Ullens
Mandarin Oriental
Meurice Hôtel
Mikli International
Moët et Chandon
Moët Hennessy
Monoprix
Natexis
Novotel
Peninsula

Le Printemps
PSA
Royal Monceau Raffles
Richemont
Ruinart
Saint Gobain
Sephora
Sodexo
Tag Heuer
Taillevent
Van Cleef & Arpels
Veolia
Veuve Clicquot
Vinci
Vivendi
Vlisco
Weston
Zenith
….

The Advisors

An Advisory Board listens, challenges, and guides us.
This remarkable group includes such authorities as:

  • PHILIPPE AGHION, economist, Chair at the Collège de France,
    professor at Harvard
  • CHRISTIAN BLANCKAERT, associate professor at Sciences-Po,
    ex VP of Maison Hermès
  • GUILLAUME BROCHARD, entrepreneur operating in both China and Europe, founder of Qeelin and Maison Le Star
  • JULIEN CANTEGREIL, entrepreneur between Europe and Silicon Valley, founder of OurSpace Labs
  • JEAN-FRANCOIS COLIN, ex VP Air France KLM, Vivendi, SNCF

Contacts

ConnexConsulting
108 rue du Bac 75007 Paris France
Tel. 33 1 44 51 77 00 • Fax. 33 1 44 51 76 99 • Email. info@connexconsulting.com




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